My story

A curious eye.
A voice in motion.

I’m an Ethiopian creator, cultural storyteller and Business Management graduate with a curious eye for the places and people that shape us.

Efratah dressed for her Business Management graduation portrait

01 · Who I am

I’m building a creative life with range.

I want my work to make room for beauty, context and curiosity—without flattening Ethiopia into a postcard.

My Business Management background gives me a practical foundation; storytelling gives me a way to explore travel, culture, fashion and everyday Ethiopian life.

I’m building a path where cultural storytelling, presenting and thoughtful creative partnerships can meet.

What guides my work

01

Look closer

A destination becomes a story through detail, context and the people who live there.

02

Stay human

Beauty matters most when it still has warmth, humor and real connection.

03

Keep becoming

I’m learning in public and letting every chapter make the next one stronger.

Come along

See the everyday story.

Current chapter · Top 100

Face of Ethiopia

I’m proud to have reached Ethiopia’s Top 100 in the Face of Ethiopia journey. It is a beginning, not a finish line—and I’m ready to keep going further.

I’m using this chapter to look more closely at Ethiopia—its landscapes, living heritage and people—and to grow as a cultural storyteller.

Face of Ethiopia describes itself as a national cultural-ambassador program built around culture, creativity and purpose. Its published journey moves from a digital portal and regional auditions toward a national shortlist, heritage boot camp and grand finale.

Official Face of Ethiopia site ↗

Where next

Follow the places shaping my journey.

Explore the journey